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How are Coffee People's wickedly cool packaging illustrations created? "I don't draw specific people, but composite characters that describe the people in this country," says Estonian fashion and storybook illustrator Marju Tammik. Capturing the right emotion requires a little experimentation, but the artwork itself is finished more quickly than a cup of coffee. The drawings are made using a Japanese brush, paper and a fair bit of inspiration.

We are really proud of Marju's creations and our packaging design, because they enhance the uniqueness of our coffee and capture our people-oriented communal philosophy. People love the illustrations, which have received numerous awards in design competitions.